Trader Joe’s Feels the Heat
About a month ago, Greenpeace unleashed its public campaign to pressure Trader Joe’s to finally adopt sustainable seafood purchasing policies throughout all of their stores. Trader Joe’s came in 17th out of the 20 stores evaluated in Greenpeace’s analysis of seafood sustainability policies at major supermarket chains. That is the worst ranking of any national store. Trader Joe’s has been feeling the heat from the mock website (www.traitorjoe.com), relentless phone calls from supporters, thoughtful karaoke songs from shoppers and in-store demonstrations and questions to store managers from activists across the country.
Read more:
Trader Joe’s Feels the Heat
Related Posts
Comments
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!