Exxon’s Big Bet on Shale Gas Won’t Pay Off if Clean Energy Scales
For several years now, we’ve been making the case that the clean energy industry has to dramatically scale its advocacy investment to meet an aggressive disinformation campaign trained against it by the fossil lobby. We’ve found increasing receptiveness to that message, but we still run into people who think we’ve got tin foil on
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Exxon’s Big Bet on Shale Gas Won’t Pay Off if Clean Energy Scales
Why "Passive Activities" May Be Clean Energy’s Biggest Hurdle
If you care about the future of the American renewable energy industry, you need to learn what the Internal Revenue Service (IRS) calls “passive activities.” Because these important rules mean that as long as the U.S. relies on the tax code to provide renewable energy incentives, renewable energy can only grow as fast as Wall
More here: Why "Passive Activities" May Be Clean Energy’s Biggest Hurdle
Another Great Example of (Non-Solar) Guerrilla Marketing
I love finding guerrilla marketing examples on YouTube. Unfortunately, I rarely find ones that are related to solar. Bummer. Nevertheless, it’s always great to get inspired, and below is a wonderful model that you might be able to adapt…if you’re willing to push that button.
Watch this video first, and then we’ll discuss
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Another Great Example of (Non-Solar) Guerrilla Marketing