Solar Fred’s Top 5 Solar Marketing Wishes for 2012: Build Solar Communities
Welcome to Solar Fred’s 3rd annual Solar Marketing Wish List for the coming year. If you haven’t granted my last two years worth of wishes, take another shot: Here’s 2010 and 2011.
For 2012, the theme is focusing your marketing on building solar communities. And when I say “communities,” I’m not just tal
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SolarWorld’s Trade Complaint Announcement at SPI: PR Brilliance or Blunder?
For the moment, let’s forget whether or not SolarWorld and its six anonymous co-plaintiffs have a valid claim against the named Chinese solar manufacturers. What I want to discuss here is the marketing and public relations ramifications of SolarWorld’s announcement and share my own Solar Fred insights on whether this was ultimately good
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SolarWorld’s Trade Complaint Announcement at SPI: PR Brilliance or Blunder?
10 Clean Energy Stocks for 2011: It’s 2008 All Over Again
Few investors have good memories of 2008, but when it comes to the performance of my annual model portfolio of ten clean energy stocks, I’m finding the resemblance to 2008 remarkably striking.
Continue here: 10 Clean Energy Stocks for 2011: It’s 2008 All Over Again